The Story of
CPC Cards
(1971-75)
CAPITAL PUBLISHING COMPANY OF WASHINGTON, D.C., put out CPC cards in 1971-75. This was an era when Topps had the baseball card market virtually wrapped up. CPC took the only course open to it: its cards depicted deceased players. CPC cards, about the only alternative to Topps cards in that era, are king-sized--4 1/8 by 5 1/4 inches--like the Cobb card shown above. They carry year-by-year statistics on the backs.
The cards were first advertised in The Sporting News. Readers were asked to write for a "Free Babe Ruth Card," along with information about how to obtain other cards. Ten different players were in each series. After one series of 10 went into the mail, CPC would move ahead and print another series. No gum was involved.
How many cards of each player were printed? Certainly more than 1,000 Ruth cards were. (They were printed by themselves-not with other cards.) Beyond that, the press runs were in the hundreds. The runs varied. More cards sold in the summertime, so more were printed than in the winter. (Lithographers provide an overrun, usually about 10%, to cover imperfect items. If the run happened to be perfect, CPC benefitted.)
Although a player occasionally was printed a second time, there were no real variations. The original card was simply reprinted. (CPC's proprietor recalls that some numbering corrections were made from one run to the next.)
The cards were printed "four-up," or in sheets of four, before cutting.
There was no particular logic in selecting which players would be depicted. Availability of good photos (in the public domain) was the first consideration. The New York Yankees and Cleveland Indians provided some of the photos. Others came from the proprietor's collection.
Many famous players were printed. Many obscure ones were. That was the mix sought. Several of the Black Sox appeared. Oddly, there was a bit of a run on obscure White Sox pitchers.
It happened to be football season when the 100th player was published, and interest was at a low ebb. The publisher went on to other things (most notably baseball books), and the set was discontinued. This happened in the middle 1970s. Distribution of the cards numbered above 100 was hap-hazard.
About then, Den's Den of Bowie, Md., asked to be able to market full sets. At the time, Den's Den was one of the major card/memorabilia distributors, so this arrangement became exclusive. Den's Den advertised and sold the sets to collectors for $25. At least the first 100 cards were included in each set.
By the late 1970s, CPC ran out of one of the cards. Other numbers were in short supply. Rather than reprint cards, CPC ended its arrangement with Den's Den and shoved the remaining cards off in a forgotten corner.
They remained stored away for many years. CPC's proprietor retired and moved temporarily to Mexico. Then, settling in central Georgia, he debated whether to save the cards or not.
He did save them. In 2000 he began selling his remaining books on eBay. He soon put some cards on eBay, one at a time (because no full sets remain to be sold).
Records of the cards beyond number 110 are sketchy. There was a Freddie Fitzsimmons card printed but destroyed because of an error. Obviously three other cards were printed with Fitzsimmons. There's no record what they were and no specimens have been found.
A teacher in California bought up most of the Mo Berg cards. He uses them in his history classes. (A few Berg cards were held back for collectors.)
AVAILABILITY
As noted, some of the cards sold out in the late 1970s. Others might be in storage but as yet not located. Here's a list of those original cards NOT available from CPC at this time:
5-Roger Connor
7-Clark Griffith
10-Russ Christopher
11- Snuffy Stirnweiss
20-Eddie Collins
31-Vern Stephens
34-Sam Jones
37-Fred Merkle
45-Sam Crawford
59-Johnny Allen
70-Jim Barrett
71-Grover Alexander
101-Rube Benton
102-Jim Poole
106-Lefty Grove
107-Roberto Clemente
108-Al Spalding
109-Bill Barrett
110-Bob O'Farrell
(These cards might be available from dealers, some of them via eBay.)
REPRINTS
In 2005, CPC responded to demand by reprinting some cards. These are not marked "reprint," but are identifiable because they are on slick stock and look more like glossy photos than the original cards did. So far eight have been reprinted. They are: 5-Roger Connor, 7-Clark Griffith, 20-Eddie Collins, 31-Vern Stephens, 102-Jim Poole, 107-Roberto Clemente, 109-Bill Barrett, 110-Bob O'Farrell
Checklist of CPC Cards
1. Babe Ruth
2. Lou Gehrig
3. Ty Cobb
4. Jackie Robinson
5. Roger Connor
6. Harry Heilmann
7. Clark Griffith
8. Ed Walsh
9. Hugh Duffy
10. Russ Christopher
11. Snuffy Stirnweiss
12. Willie Keeler
13. Buck Ewing
14. Tony Lazzeri
15. King Kelly
16. Jimmy McAleer
17. Frank Chance
18. Sam Zoldak
19. Christy Mathewson
20. Eddie Collins
21. Cap Anson
22. Steve Evans
23. Three-Finger Brown
24. Don Black
25. "Home Run" Baker
26. Jack Cbesbro
27. Gil Hodges
28. Dan Brouthers
29. Don Hoak
30. Herb Pennock
31. Vern Stephens
32. Cy Young
33. Eddie Cicotte
34. Sam Jones
35. Eddie Waitkus
36. Roger Bresnahan
37. Fred Merkle
38. Ed Delahanty
39. Tris Speaker
40. Fred Clarke
41. Johnny Evers
42. Mickey Cochrane
43. Napoleon Lajoie
44. Charles Comiskey
45. Sam Crawford
46. Ban Johnson
47. Ray Schalk
48. Pat Moran
49. Walt Judnich
50. Bill Killefer
51. Jimmie Foxx
52. Red Rolfe
53. Howie Pollet
54. Waily Pipp
55. Chief Bender
56. Connie Mack
57. Bump Hadley
58. Al Simmons
59. Johnny Allen
60. Hugh Jennings
61. Fred Snodgrass
62. Heinie Manush
63. Dazzy Vance
64. George Sisler
65. Jim BottomIey
66. Ray Chapman
67. Hal Chase
68. Jack Barry
69. George Burns
70. Jim Barrett
71. Grover Alexander
72. Eimer Flick
73. Jake Flowers
74. Al Orth
75. Cliff Aberson
76. Moe Berg
77. Bill Bradley
78. Max Bishop
79. Jimmy Austin
80. Beals Becker
81. Jack Clements
82. Cy Blanton
83. Garland Braxton
84. Red Ames
85. Hippo Vaughn
86. Ray Caldwell
87. Clint Brown
88. Joe Jackson
89. Pete Appleton
90. Ed Brandt
91. Walter Johnson
92. Dizzy Dean
93. Nick Altrock
94. Buck Weaver
95. George Blaeholder
96. Jim Bagby Sr.
97. Ted Blankenship
98. Babe Adams
99. Lefty Williams
100. Tommy Bridges
101. Rube Benton
102. Jim Poole
103. Max Butcher
104. Larry Benton
105. Chick Gandil
106. Lefty Grove
107. Roberto Clemente
108. Albert Spalding
109. Bill Barrett
110. Bob O'Farrell
There was also an uncut sheet of four players inserted into a publication. Those players: Joe DiMaggio, Ted Williams, Bob Feller and Thurman Munson. A misnumbered Fred FitzSimmons card also was printed.
Sunday, December 2, 2007
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